NuLife Website Design

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Objective

NuLife Virtual is a social behavioral health platform that focuses on addiction recovery and trauma healing.

NuLife needed their website redesigned with a focus on improving the home page to convert Treatment Centers, Independent Clinicians, and prospective app users. Additionally each target audience will have a specific page for them with further info. Lastly NuLife wanted to add a resources page with blog posts and help articles for additional search engine results.

Target Audience

Treatment Centers (B2B)
Independent Clinicians (B2B)
Prospective app users (B2C)

Goals

Convert Treatment Centers & Clinicians to Partner with NuLife

Convert prospective users to download the mobile app

Redesign the website to match new branding

Create resources page for blog posts and help articles

Objective

NuLife Virtual is a social behavioral health platform that focuses on addiction recovery and trauma healing.

Target Audience

Treatment Centers (B2B)
Independent Clinicians (B2B)
Prospective app users (B2C)

Goals

Convert Treatment Centers & Clinicians to Partner with NuLife

Convert prospective users to download the mobile app

Redesign the website to match new branding

Create resources page for blog posts and help articles

Objective

NuLife Virtual is a social behavioral health platform that focuses on addiction recovery and trauma healing.

Target Audience

Treatment Centers (B2B)
Independent Clinicians (B2B)
Prospective app users (B2C)

Goals

Convert Treatment Centers & Clinicians to Partner with NuLife

Convert prospective users to download the mobile app

Redesign the website to match new branding

Create resources page for blog posts and help articles

Social Proof

In any successful website it's vital to harness the power of social validation. For the "Social Proof" section of the homepage we landed of these key elements:

Logos: Recognizable brands NuLife has worked with in the industry

Testimonials: Genuine feedback from satisfied partners and customers.
Awards: The business’s accomplishments

Call to action

The climax of a landing page lies in its CTA or form section. So each landing style page of the website after the redesign contains a CTA button to prompt either scheduling a demo for care professionals or to download the app for members.

Clarity: Clearly state what the user stands to gain.

Brevity: Keep any forms concise; ask only what's necessary.

Design: Use attention buttons and easy-to-fill forms