NuLife App Redesign

Overview

NuLife App focuses on behavioral health, specifically for addiction and trauma healing.

The project aimed to revamp and redesign the recent MVP app step by step, prioritizing the most frequented areas and functionalities of the app.

Along the way new features would be created and added as they became necessary for the benefit of patients and treatment centers.

My role

Director of UX —
Lead Design, Prototyping, Collaboration with Development Team & Testing

The team

CEO, Project Manager, Product Manager, Development team, Customer Success

Accomplishment

After the redesign project, NuLife App went on to be a life-changing and award-winning platform for thousands of users in their journey in addiction or trauma recovery.

Overview

NuLife App focuses on behavioral health, specifically for addiction and trauma healing.

The project aimed to revamp and redesign the recent MVP app step by step, prioritizing the most frequented areas and functionalities of the app.

Along the way new features would be created and added as they became necessary for the benefit of patients and treatment centers.

My role

Director of UX —
Lead Design, Prototyping, Collaboration with Development Team & Testing

The team

CEO, Project Manager, Product Manager, Development team, Customer Success

Accomplishment

After the redesign project, NuLife App went on to be a life-changing and award-winning platform for thousands of users in their journey in addiction or trauma recovery.

Overview

NuLife App focuses on behavioral health, specifically for addiction and trauma healing.

The project aimed to revamp and redesign the recent MVP app step by step, prioritizing the most frequented areas and functionalities of the app.

Along the way new features would be created and added as they became necessary for the benefit of patients and treatment centers.

My role

Director of UX —
Lead Design, Prototyping, Collaboration with Development Team & Testing

The team

CEO, Project Manager, Product Manager, Development team, Customer Success

Accomplishment

After the redesign project, NuLife App went on to be a life-changing and award-winning platform for thousands of users in their journey in addiction or trauma recovery.

Improving navigation

First task and most significant upgrade to the platform during the redesign would be navigation changes. Analyzing information architecture structures of similar widely used apps such as Headspace, Facebook, Instagram, etc. helped create a navigation that felt familiar to users.

Original dashboard / navigation

Important features aren’t visible
Too many clicks necessary for basic functions
Difficult to find and connect with care professionals, friends, support groups, & events.

Notable changes

Removed clicks/taps wherever possible. The app was very compartmentalized and didn't allow for a smooth flow from feature to feature.

Adding 2 new areas to hold features:
- Bottom navigation bar: to hold frequently used features
- Home/Feed tab bar: to switch from Home to Feed quickly

Improved virality

Enabling users to easily invite people to their community via external channels such as Telegram, Facebook Messenger, and SMS, helped the product grow to new networks.